Oneerlijke praktijken
Jan Kabel, IViR en DLA Piper: Audiovisual Media Services and the Unfair Commercial Practices Directive. Gepubliceerd in IRIS plus, issue 2008-8.
Reclamerecht. Richtlijn oneerlijke handelspraktijken en de richtlijn Televisie zonder Grenzen.
“ (…) even in those cases that are governed by the AVMS Directive, the UCP Directive may apply and the provider of audiovisual media services may be liable for unfair commercial practices. This overlap is manifestly exhibited in the prohibition of surreptitious advertising. The AVMS Directive and the UCP Directive deal with this prohibition in the same way: the omission of the required information is in itself enough to justify prohibition. Through this method of presentation of the advertising and other methods such as product placement and sponsorship, it is interesting to see that, thanks to the UCP Directive, the advertiser can also now be held liable for breach of the relevant rules. Even the provider of audiovisual media services could, depending on the national competency rule, be held liable for unfair commercial practices, as the party acting on behalf of the advertiser.
The UCP Directive is restricted to economic transactions. Complaints about the content of a media service can only be considered if there has been unfair advertising about this content. The UCP Directive can be used in a defence – and better than the AVMS Directive – against unfair practices in phone-in competitions and other commercially- provided services. The provider of audiovisual media services is also indirectly bound by the obligation to provide information under the UCP Directive. Rules on advertising content should also apply to non-spot advertising, because this form of advertising is replacing the usual advertising messages.”
Lees het gehele artikel hier.
College van Beroep voor het bedrijfsleven, 26 augustus 2008, LJN: BF1753. Beroep Minister van VWS tegen de uitspraak van 18 december 2006 van de Rechtbank Rotterdam, in het geding tussen de minister en A B.V., te B.
Dirk Visser,
Rechtbank Amsterdam. 17 september 2008, HA ZA 06-1242, Ofpact Ltd. tegen Stichting Men On-Line (Met dank aan Kees Berendsen,
HvJ EG, 18 september 2008, conclusie A-G Mazák in zaak C-442/07, Verein Radetzky-Orden tegen Bundesvereinigung Kameradschaft „Feldmarschall Radetzky” Verzoek van de Oberste Patent- und Markensenat (Oostenrijk) om een prejudiciële beslissing.
HvJ EG, 18 september 2008, C-514/06 P, Armacell Enterprise GmbH tegen OHIM / nmc SA (Nederlandse vertaling nog niet beschikbaar).